Creating a new urban hub at the 5th Street Market Expansion in Eugene, OR, required balancing the site’s rich history with its future potential as a vibrant mixed-use destination. The challenge lay in seamlessly integrating new development with the character and charm of the existing market while meeting contemporary demands for housing, retail, and public spaces. Designing a cohesive environment that fosters community connection, encourages foot traffic, and supports local businesses involved overcoming constraints like limited space, varying architectural styles, and the need for efficient multimodal accessibility. The project demanded a thoughtful approach to placemaking that honored Eugene’s identity while creating a dynamic, inclusive urban hub.